BC Cancer Society
The challenge with this project was to explore our complex relationship with a social issue and create a solution that would inform, educate, inspire and facilitate the public to become involved in the issue. I chose to focus on breast cancer.
Gender is a complex topic, especially when it comes to breast cancer. There is a huge spectrum of gender identities and not everyone is comfortable with getting their ‘breasts’ examined for cancer - not all people with breasts identify as female and not everyone has a positive relationship with their ‘breasts’. I wanted to challenge myself with creating a campaign that promotes regular breast or chest examinations for cancer using visual language and rhetoric that speaks to people of all genders. Today when you google 'breast cancer,' educational and promotional campaigns are awash in bright pink imagery, speaking to a particular feminine woman. This project aims to eliminate gender stereotypes and to inspire folks of all body types and genders to get their chest examined for cancer.
Through my research I realized that, regardless of ones gender identity or physical sex, we all have nipples in common. My campaign focuses on acknowledging what we all share (nipples) vs how different we are in our own bodies. 'Got Nipples?' campaign is an attempt to bring into focus a very serious topic in a light and almost playful way. Nature created the nipple-like objects I used to attract the audience’s attention and hopefully inspire folks to get their chests checked regularly.
Branding | Photography | Print design | Graphic design | Typography
In Her Name | Memorializing Indigenous Girls and Women
I am deeply grateful to be living and working on the traditional, ancestral and unceded territory of the Lekwungen (Songhees and Esquimalt) Peoples. It is my priority to learn the truth about the creation of Canada and to reflect on my role here as a settler. As part of this commitment, I contribute pro bono work to Indigenous-led organizations and grassroots events, such as the "In Her Name" memorial gathering. For this event, I designed two images that highlighted the strength and individuality of Indigenous women and girls. The poster design, featuring overlapping faces, was intended to reflect the gentle and loving approach this event brought to the topic of gender-based violence.
Vancouver BC
Posters
Examples of my pro bono and paid work for local organizations focused on social justice.
